A foundational element of local marketing strategy could be changing. Rumors began circulating last week that Apple would be giving users the ability to add ratings and photos to local business listings on Apple Maps when iOS 14 releases this fall. That could mean big changes are in store for brand marketers who’ve grown accustomed to monitoring reviews and ratings on a core group of third-party platforms.
Although Apple has historically relied on data from partners like Yelp, Foursquare, and TripAdvisor for reviews, the beta of iOS 14 offered the ability for users to leave their own ratings for businesses and points of interest.
