How Apple’s iOS 15 Could Impact Email Marketers

As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate.

When an open rate is high, it hints that your subject line did its job to pull readers, you’re sending emails at the most engaging time of day, or your subscribers are eagerly waiting to get your content in their inbox. When it’s low, it signals that your email subscribers might not even be reading your content.

But, now, the way email marketers leverage open rates could change with Apple’s recently announced iOS 15 privacy features.

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