The latest social media report from Smart Insights found that 90% of shared posts on social media today are video clips. Plus, the fact that many sites are adding more features for video streaming (such as Instagram’s IGTV and Periscope for Twitter) shows that video marketing is the way to reach audiences. Experts even predict that by 2020, about 80% of consumer traffic in the US will be driven by video.
Consumers are also starting to prefer videos over blog posts and other more traditional forms of advertising. More brands are starting to incorporate this type of visual marketing into their strategies because of the high engagement levels.