Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency.
Understanding how to partner with your agency can make or break your success in both the short and long term.
Unfortunately, many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. They then hope that like magic, all of their business problems will be solved.
The truth is that social media is NOT a silo. An agency can not work in a vacuum without access to your goals, objectives and broader strategic initiatives. They need to understand your target market, existing customers, competition, branding and messaging architectures and much more.