High-end gym chain Orangetheory cut its cost per lead in half using artificial intelligence

More companies are turning to artificial intelligence to make their media buying more effective and efficient.

Since high-end gym Orangetheory launched its AI platform in December, the gym franchise has decreased its cost per lead from $20 to $8, according to Kevin Keith, chief brand officer at Orangetheory. As such, the growing company has quadrupled its media spend, with a majority of it directed toward AI. Keith said AI isn’t only bringing down costs but also producing more high-quality leads — 218 percent more, in fact.

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