Here’s the No. 1 Thing Brands Can Do to Avoid Public Outrage and Cancel Culture

I once had a former manager who wanted us to post, share and comment on any and every cultural moment. He would be outraged when we missed something. He would fill our inboxes and text us screenshots of what other brands and companies had done.

“Are we going to wish people a Happy Ramadan? It’s a big miss if we don’t.”

“It’s the Super Bowl. There’s nothing more American than football. What’s our plan?”

“It’s Cinco De Mayo. What should we say?”

How about we say nothing? Let’s just say nothing at all. Please.

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