Over the past year, businesses have been repeatedly forced to pivot in reaction to market dynamics, and those who couldn’t were hit hardest of all. My company’s entire business revolves around digital marketing, and not even we could have predicted how important it would be heading into 2021. But it is clearly here to stay, and needs to continue being a top priority for businesses that want to compete — no matter the industry.
But where to begin? Digital marketing is a huge umbrella and can represent so many different things to different people. Where should you prioritize your dollars in the coming months? Here is where to start for smart spending.