One of the most common questions that new SEO clients ask is “How long will it take to get us to page 1?”. The more marketing-savvy clients may take this question a step further and ask “How will page 1 rankings affect my website’s traffic or my brand’s visibility?”. Neither of these questions has a truly simple answer, but in most clients’ minds, success in an SEO campaign means achieving that top organic spot. Once they reach that number one spot, however, most businesses begin to question whether SEO is a necessary continued expense. They assume that their site is now fully optimized and will continue to rank well no matter what they do moving forward. In reality, that’s simply not true.