Does a small business need to be on social media? Absolutely. The major search engines, including Google, Yahoo, Bing all place some value on how strong a company’s social media presence is when determining the search engine results. Not only does it help search engine rankings, but it allows you ‘free’ access to potential clients to market your services too.
There are seemingly a million different social networks out there these days. And for a small business owner trying to run their own business and be on top of social media, it can be a challenge.