Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well.
What we may not be as clear on is how to grow our audience on Snapchat — and how to keep them engaged.
It’s a challenge to grow a new social media audience from scratch — and to do it well. And unlike Facebook, Instagram, and Twitter, discoverability is a challenge on Snapchat. There’s no news feed where Snapchat users can share cool content with their friends. There’s no trending tab to see what other users are Snapping about. So how do you grow your audience?