How We Grew Our Shopify App to Earn $21 Million in Customers’ Sales

We launched SmartrMail in March 2016 on the Shopify app store, and have grown it to over 3000 installs. Stores use us to send better automated emails, using machine learning. Sending more relevant emails to customers gets more sales (makes sense, right?), and so far we’ve helped our users’ stores generate over $21,000,000 in sales directly through emails.

So how did we grow our app? We set an aggressive growth target and tried a number of different marketing channels. Below I’ll outline 5 strategies that have worked for us in growing SmartrMail.

But first, here are strategies we tried that failed. Sometimes spectacularly.

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