The window to grab a visitor’s attention on your website is small. If you don’t give them a reason to stay within the first few seconds, you could lose them.
That’s because users decide whether to hit the “back button” decision within milliseconds. So your homepage is your chance to make want to stay on your site and learn more about your company and what you have to offer.
After all, while only five to ten percent of the average website’s visitors land on the homepage, this still often accounts for up to 50% of the site’s total pageviews.