How We Got Over 600 Pageviews and 10 Orders of Kimchi in 24 Hours with $0 and a Reddit Post

We didn’t quite know how it all happened. One day we were sitting in front of our computers trying to get code to compile, and the next morning we were racing against the clock biking all over Toronto, delivering kimchi.

This is our story.

It was 2 AM on a Friday, when Ashton asked me the question, “As a Korean-Canadian, what is something you would like to have that is difficult to get today?”

I had to think about this question because nobody had ever asked me it before, but my mind quickly went to how difficult it was to get quality Korean food delivered. My whole family lives in Korea, so I don’t have the luxury of eating homemade Korean cooking regularly.

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