Google’s “Project Bernanke” Favors Google Over Other Advertisers

In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network in a program called “Project Bernanke”.

In their recent filing as part of an ongoing anti-trust lawsuit, Google, presumably accidentally, uploaded documents to the court’s public docket that weren’t redacted. The Wall Street Journal saw the documents before a judge allowed them to refile the redacted documents.

In those initial documents, Google identified a program known as “Project Bernanke”, in which the documents detailed how Google used data from past auctions on their platform to create advantages for their own media buying.

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