Google’s John Mueller Answers If MUM Makes SEO Obsolete

Google’s John Mueller responded to a Reddit discussion about whether MUM will make SEO obsolete.

Given that the purpose of MUM is to provide answers from multiple languages, answers not currently answered by 10 blue links, it’s not an unreasonable question to ask.

MUM is an acronym for Multitask Unified Model. It’s a way of answering complex questions that cannot be answered with just a few sentences in a featured snippet or with current technology.

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