Google’s Guidelines For Link Building: What You Need to Know

Google recently went out of its way to remind people about its guidelines on link schemes. Specifically, the reminder was targeted at individuals abusing guest posts as a means of acquiring a large number of inbound links. Submitting the same article to websites en masse is just one way to violate Google’s webmaster guidelines. In light of Google’s stern warning to site owners, we felt this was as good a time as any to review the company’s guidelines on link schemes.

Violating Google’s guidelines is a serious issue, and you may even be doing it without realizing. If found to be in violation, your site could end up being demoted in Google search results without warning. Historically it has taken a considerable amount of time and effort for site owners to regain their rankings following a link penalty.

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