Google’s Featured Snippets: How to Get Your Content to Appear

In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets.

The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an invaluable weapon for marketers.

How can you create content that has the chance of ranking in featured snippets?

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