Google today announced two major changes related to its mobile search results. The one you’ll probably notice first is that Google is removing the “mobile-friendly” label that highlighted pages that were easy to read on mobile from its mobile search results pages.
In the long run, though, the second change may be more wide-reaching: starting on January 10, 2017, the company will start punishing mobile pages that show intrusive interstitials when a user first opens a page and they will rank lower in its search results.
