Google will make page speed a factor in mobile search ranking starting in July

Google today announced a significant change in how it ranks websites for mobile searches: it will now take page speed into consideration as one of its signals, the company says. The change, which Google is referring to as the “Speed Update,” will go into effect in July 2018, and will downrank very slow websites under certain conditions.

Though speed will become more of a factor in determining the order of search results, the change is not so drastic as to make it the only factor. There will be times that slow pages still rank highly – like when they have the most relevant content related to the search query at hand, for example.

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