Google ushers in the Age of Conversational Ads with the launch of AdLingo

Marketers now have a new generally-available ad type for their campaigns: conversational ads.

That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing platform, which provides a display ad-like framework into which conversational ads can be placed.

Concurrent with the AdLingo announcement, Google said it was working with three providers of conversational ads: ad/marketing intelligence firm Valassis Digital, conversational commerce provider LivePerson, and chatbot provider Take.

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