When you search for something, the Google user interface – otherwise known as the first page of your search results – has traditionally shown you 10 links to sites Google believes provide the information you need.
The goal for marketers has always been to be among those first 10 search results, but it is better to be as close to the top as possible. Most people only look at the first few results, so your opportunity to be seen is limited.
According to new data released by Searchmetrics, that window may be closing.
