Google Tag Manager Tutorial for Beginners

Google Tag Manager (also known as GTM) is a free tag management solution provided by Google. Through this ‘online tool’, you can deploy and manage various marketing and analytics tags on a website or mobile app.

A tag is a bunch of JavaScript code which is used to collect measurement and marketing data from your website/mobile app and then send that data to 3rd party services. The third party service could be: Google Analytics, Google Adwords, Twitter, Facebook, Comscore etc.

So you see, that tag is just a snippet of code. You can add this snippet of code (or tag) directly to your website, by copying-pasting it, in your website template files (like header.php) or you can add the tag indirectly on your website, via Google Tag Manager (GTM).

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