Google Tag Manager Tutorial: A step-by-step guide to getting started with GTM

These days, there are tags (or pixels or scripts or tracking codes) for everything – Google Analytics, Facebook, Twitter, AdWords, LinkedIn, etc. are all asking you to add code to your website to track advertising performance.

One by one, adding tracking doesn’t seem like a big deal. But adding all kinds of tags to your website can be a challenge, especially when the bloated JavaScript code begins to make your site perform slowly.

Not only that but managing all those tags can be a pain. You have to test your tags, keep them updated, and hope they don’t break your website.

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