Google SERP Study: Which Rich Results Get the Most Clicks?

Google rewrites meta descriptions for pages over 70% of the time, according to a recent study examining search results for 30,000 keywords.

Portent analyzed mobile and desktop search results to find Google rewrites meta descriptions at a rate of 71% on mobile, and 68% on desktop.

Based on the data, it’s reasonable to deduct that Google will use a page’s own meta description around 30% of the time.

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