Google Says Don’t Focus on “Link Juice” Focus on this Instead

Someone on Twitter asked Google’s John Mueller about how to direct “link juice” in their site. Mueller advised them to set those considerations aside and advised them on a better focus.

On the surface, the question is about how to organize links from the home page to the category pages for top rankings.

The underlying question, in my opinion, is about PageRank Sculpting.

PageRank Sculpting is the concept of maximizing the flow of PageRank from one page to what a publisher feels are the most important pages.

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