Google Reviews Study: How Many Reviews Do Local Businesses Need?

It’s official: review signals are becoming even more important to local SEO rankings. We know Google values trustworthy businesses, and frequent and positive reviews are one way to assess who comes out on top.

And while plenty of other review sites exist, Google Reviews’ visibility in search results is helping make Google the fastest-growing reviews platform.

We wanted to find out how local businesses are using Google Reviews, and provide you with the statistics to help you benchmark your business against others in your industry.

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