What Google Really Wants: 7 New Insights That Will Change the Way You Create Content

I recently attended the Content Marketing World conference, and–in addition to doing a ton of networking–I had the pleasure of sitting in on Moz founder Rand Fishkin’s presentation on the biggest SEO trends of the year. SEO-optimization is an ever-evolving beast, and the new trends Fishkin presented are game changers. While landing at the top of a Search Engine Results Page (SERP) was once primarily about keywords, it’s evolved into a more thoughtful process that favors strong, robust content and multimedia.

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