Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and small business owners. I’m going to try to explain why this feature is so important and why it’s crucial that you start actively monitoring the questions you receive on the business listings you manage.
1. Your potential customers are using this feature
You might be rolling your eyes reading that wondering how that is a “little-known fact.” I assumed when this feature launched it would be something business owners (SMBs) would be very responsive to. After all, a lot of small business owners track their online reviews like crazy, so why wouldn’t they track questions coming in on their listings?