Ad spend for Google Shopping ads has increased by 38% over last year, while ad spend for traditional Google Search ads is dropping. This could be because Google Product Listing Ads are more visual, more informative, and they attract bottom-of-the-funnel, ready-to-buy customers.
But just because digital marketing departments are spending money on them doesn’t mean they see a positive return. Ad revenue is how Google makes about 80% of its money, and you don’t just want to spend money without a strategy.
