Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay.
Citing search data to back up some of its predictions, Google says these pivots will become permanent:
- Using real-time tracking insights to rapidly respond to consumers.
- Holding virtual events.
- Working from home.
- Offering more convenient ways for consumers to buy online.
Google acknowledges all sectors had to rethink their approach to marketing during the pandemic.