Google Predicts These 4 Pandemic Changes Are Permanent

Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay.

Citing search data to back up some of its predictions, Google says these pivots will become permanent:

  • Using real-time tracking insights to rapidly respond to consumers.
  • Holding virtual events.
  • Working from home.
  • Offering more convenient ways for consumers to buy online.

Google acknowledges all sectors had to rethink their approach to marketing during the pandemic. 

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