Google Posts: The Free and Simple Way for SMBs to Leverage Local Search

On the final day of my brother’s visit to Boston last week, we decided to cap off his vacation with a visit to the best seafood restaurant in the city. After a quick Google search — one that pleasantly kept me on the results page instead of forcing me to click on links — we were able to enjoy the best meal of the entire week.

Nowadays, finding places on Google is incredibly fast and easy. The search engine gives you all the information you need without making you visit a store’s website, crowning Google as the top tool for discovering and vetting almost any type of merchant.

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