Google Postpones Cookie Day of Reckoning

Google announced it will delay its phase-out of cookies, which allow advertisers to track users across the Web, until mid- to late 2023. Google had previously said it would kill cookies by 2022.

The delay suggests Google is responding to widespread panic by publishers, advertisers, and ad tech companies about the difficulty of serving and measuring relevant ads on desktop without cookies.

“While Google does hold a tremendous amount of weight in the landscape, ultimately, Google’s ad business is dependent on brands and agencies spending …

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