Google Merchant Center: A Local SEO Goldmine for Retailers

A lot of data to inform your SEO strategy is hiding in plain sight; you just need to know where to look. For multi-location retailers, Google Merchant Center can be a treasure trove of data to help gain that competitive edge.

Last November, just in time for the holidays, Google began showing free local product listings at the bottom of Google My Business pages.

They are the free version of Google’s Local Inventory Ads and look like this:

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