If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control.
How your brand is being presented and talked about across all the various sites, channels and platforms out there can sometimes feel entirely out of your hands. There’s always that lingering concern that potential customers will be misled, either through malicious reviews or inaccurate business information that pushes people toward your competitors.
Google My Business (GMB) has been one path to help brands solve the latter issue. GMB serves a similar function to business listings, much like Yelp or Yellow Pages, but has the added benefit of being tied directly to the tech giant’s search engine.
