Google Local Services Ads Replace Home Services Ads

Recently, Google has rebranded their Home Services Ads as Google Local Services Ads(LSA) to reflect services that occur outside of customers’ homes. Our PPC team has been working with a number of our clients to set up and monitor their Local Services Ads, and we’ve learned quite a bit about this new service offering. Armed with that info, we wanted to let you in on everything we know.

In a nutshell, you need to know (and we’ll gladly tell you):

  • How Local Services Ads show up in search results
  • How they look on desktop and mobile sites
  • The Google Guarantee and how to qualify
  • How the ads rank
  • How you pay for them
  • How to get involved
  • Where Local Services Ads are available

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