Google has been working to create a faster news reading experience through its Accelerated Mobile Pages project. Now it’s bringing something similar to online ads.
AMP is an open framework for creating articles that load more quickly, particularly on mobile. (They also can be sped up by loading from Google’s cache.) At the time the program was announced, Google said it would allow publishers to run ads on their AMP-formatted articles, just like any other articles, and it’s already added support for more ad types.
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