That moment when you’re most receptive to direct advertising messages is called a “micro-moment”. A micro-moment can be a cheerful cause for a selfie, and it can also be the unpleasantness of a clogged toilet or that moment when you’re stuck on the freeway shoulder in an overheated car 10 miles from anywhere.
Google cares about these micro-moments. Big time.
A micro-moment signifies a consumer need that requires an immediate response with a service or solution. If you’re the homeowner stuck with clogged toilet or the plumber ready to help, you’re both crescendoing towards this magical moment where supply and demand pinnacle.
