Google Home Service Ads: All You Need to Know

That moment when you’re most receptive to direct advertising messages is called a “micro-moment”. A micro-moment can be a cheerful cause for a selfie, and it can also be the unpleasantness of a clogged toilet or that moment when you’re stuck on the freeway shoulder in an overheated car 10 miles from anywhere.

Google cares about these micro-moments. Big time.

A micro-moment signifies a consumer need that requires an immediate response with a service or solution. If you’re the homeowner stuck with clogged toilet or the plumber ready to help, you’re both crescendoing towards this magical moment where supply and demand pinnacle.

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