When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad copy seemed endless. On average, advertisers saw their ads’ click-through rates (CTR) increase by 20% after making this change.
But over the past two years, so much has changed. Our devices have become larger. We search more often, for more specific answers, and need more information. 140 characters wasn’t enough for Twitter, and Google realized the same thing.
That’s why, starting very soon, Google is improving your Expanded Text Ads by making them even larger – by adding an extra headline and description to all your expanded text ads!