How many searches is Google answering right in the results, preventing anyone but the search giant themselves from benefiting? Thanks to new data from the team at Jumpshot (and a few hours in Excel), we’ve got the answers. It’s not pretty and it’s getting worse, but I was cynically expecting even more dramatic drops in available clicks.
In the last two and a half years, mobile “no-click” (or “zero click”) searches have grown 11%. Desktop no-click searches have grown 9.5%. That’s less steep than it could be, especially considering how aggressive Google’s become with their rich results and attempts to answer queries prior to anyone leaving the search engine.