Google CTR in 2018: Paid, Organic, & No-Click Searches

How many searches is Google answering right in the results, preventing anyone but the search giant themselves from benefiting? Thanks to new data from the team at Jumpshot (and a few hours in Excel), we’ve got the answers. It’s not pretty and it’s getting worse, but I was cynically expecting even more dramatic drops in available clicks.

In the last two and a half years, mobile “no-click” (or “zero click”) searches have grown 11%. Desktop no-click searches have grown 9.5%. That’s less steep than it could be, especially considering how aggressive Google’s become with their rich results and attempts to answer queries prior to anyone leaving the search engine.

Read Full Article>>>

You may also like