What would you do if someone told you there is a completely free tool that can almost instantly help your business gain more visibility in Google search? We bet you’d jump right on it. In reality, however, many business owners are missing the proverbial boat.
The tool we’re talking about is called Google My Business. It’s not that business owners are outright neglecting to use it. The problem is Google has not done a great job promoting it, and an even worse job communicating how it works and why it’s beneficial to businesses.
In this post, we aim to clear all of that up by explaining what Google My Business is, and how it can be used to market your business in search results. Even if you’re already familiar with Google My Business, it’s likely you’ll learn something new about the platform you didn’t already know. Let’s get right to it.