Is the Google My Business Listing Replacing the Local Business Website?

Google is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the consumer ever needing to visit the local business’ website. Eeek!!

Let’s look at what a consumer can access from local search results through a Google My Business listing. The consumer can:

  • Get directions
  • Call the business
  • Message the business
  • Read posts
  • Visit the website
  • Ask the community questions (available on mobile only)

I certainly don’t love the idea of fewer consumers visiting my website or those of my clients, but there’s not much we can do about it.

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