Google is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the consumer ever needing to visit the local business’ website. Eeek!!
Let’s look at what a consumer can access from local search results through a Google My Business listing. The consumer can:
- Get directions
- Call the business
- Message the business
- Read posts
- Visit the website
- Ask the community questions (available on mobile only)
I certainly don’t love the idea of fewer consumers visiting my website or those of my clients, but there’s not much we can do about it.