Google My Business: 6 Simple Optimization Tips For SMBs

Your Google My Business listing and subsequent knowledge panel might have more impact than you think when it comes to selling the products and services your business offers. For a lot of local businesses their Google My Business listing actually drives more leads than their website does.

Google isn’t replacing your website but it’s a good idea to be aware of the close relationship. If you don’t have the infrastructure in place to track phone calls and clicks from your GMB listing you should seriously consider changing that ( don’t rely on questionable insights from your Google dashboard ).

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