Google announced that MUM will be integrated into some searches on Google Search. Google’s search results page is undergoing changes that will introduce new ways to discover and explore topics for certain searches.
This new way of searching expands on the old way of searching for answers and introduce a more intuitive way to explore topics.
Google will in the coming months guide users down topic paths in a redesigned search experience for some searches that will be more visual.
One of these changes is apparently already in search.
