Tracking your data is the name of the marketing game.
Running social media campaigns or driving organic traffic to your blog is all sunshine and daisies. But if you aren’t tracking that data or using it to your advantage, what’s the point?
Tracking can be vastly complex and often overkill for most companies.
Thankfully, Google Analytics exists.
Google Analytics is your best friend for tracking marketing data from organic traffic to paid results or analyzing specific pages on your site.
It’s an easy and relatively straightforward way to track your website and campaign data.
But getting to know it takes some time.