Every website owner that is seriously invested in their online property and presence should be aware of the ranking factors Google uses for SEO. As of this writing, Google has updated their algorithm in ways that have caused major changes in ranking. In fact, many sites are still adjusting their strategies. As recently as June 25th-26th, Google has continued to make major changes.
Way back in time when the internet was first coming into use, one would surf for hours clicking links hoping you would land on a website and it’s pages that would answer your questions. During this time Google started as a search engine with the hope to solve that problem. The goal was to look at links to simplify things by grouping like content.