Google AdWords Quality Scores: Explained

If you are an online advertiser, chances are you are familiar with Google AdWords, the platform businesses use to place ads on Google search results pages, Youtube, Gmail, etc. And if you are using AdWords, you are likely aware of a metric they call the ‘Quality Score’.

What is the Google AdWords Quality Score?

Quality Score is a value that Google applies to each ad in an advertiser’s account. It is used to measure exactly what you would expect, the quality of the ad. But quality in this case means a number of different things.

  • The relevance of the ad to the keywords it is showing up for
  • The relevance of the landing page the ad is directing people to
  • The usability of the landing page and website the ad is directing people to
  • The history of the domain name
  • The past user experience with that ad and landing page
  • And more…

Each ad is assigned a Quality Score from 1 to 10, with 10 being the highest.

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