Google AdWords Changes in 2018: 2017 Recap and Beyond

With 2018 right around the corner, we wanted to offer a recap of the AdWords changes that took place in late 2017 as well as explore the updates anticipated for the New Year.

There have been several changes that were made to the platform in 2017.

A Showcase Shopping ad is a type of advertisement that appears when a Google search user performs a search regarding something they want to shop for with a general term like “furniture” or “dresses.” These ads will then show relevant products alongside lifestyle images that you can select to represent your business or brand.

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