Google Ads vs. Facebook Ads: Which is the Best Choice for Your Business?

Google Ads (formerly known as AdWords) and Facebook Ads are the two gorillas of PPC advertising.

Both could be significant drivers for your business with many companies using both in congruence to maximize their reach. But, since time and money is limited, where do you start to get the most bang for your buck?

The two platforms have a lot of common ground, but some significant differences that will determine which is the best fit for your business.

If you are new to pay-per-click advertising, it can be intimidating to get started. Both platforms pitch themselves as simple to get started, but they offer robust targeting options and advanced features.

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