Google Ads Quality Score: How To Raise It & Lower Your Costs

Every advertiser has the goal of reaching their target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads quality score will help you to do just that.

Google assigns each of your keywords a quality score, which lets you know how well your ads match up with your keywords.

But your Google Ads Quality Score does much more than that: it also has great influence over your paid search campaigns’ cost and performance.

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