Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules.
Conversion value rules will adjust the value of a given conversion, based upon factors that impact lead quality and value.
Conversion value rules allow advertisers to tell Google Ads what factors are most important to them by applying rules.
The rules allow advertisers to indicate instances when a conversion is worth more or less than the average conversion, based upon various characteristics of the auction.
